Brand Development / Brand Management / Copywriting / Illustration / Print & Digital Communications / Advertising / Cafe Design / Visitor Centre Marketing
To build and manage a communication approach that will express the importance of conservation through a distinctive tone of voice, unique imagery, motivating advertising with an engaging message at every touch point with the organisation.
Wetlands are the primary source of drinking water for people and wildlife. They connect us with nature. The Wildfowl and Wetlands Trust has a mission to communicate the importance of ‘wetlands for life’ throughout their brand story.
To create a symbol for conservation that would herald a memorable and relevant brand identity. This was expanded into a communications strategy, built around the unique experience of getting closer to nature.
A broader, family friendly advertising campaign was created to attract higher visitor numbers. A disciplined employment of brand guidelines ensured that media was implemented to match the energised tone of voice, adding fun and involvement into the conservation story.
– Increased brand awareness
– Higher number of new paying visitors
– Paying visitor targets exceeded
The Kingfisher Kitchen
At WWT Castle Espie Wetland Centre, the Kingfisher Kitchen is a hidden gem with unrivalled and uninterrupted views of the wonderful wildlife and lake across to Scrabo Tower. The Kingfisher Kitchen was created for Castle Espie to increase the current visitor offering with a peaceful and relaxing space to enjoy a cup of tea and a delicious bite to eat.
Following it’s success and client satisfaction, we were commissioned to extend the design and identity to the flagship wetland centre at Slimbridge.
Ongoing brand development consultation and recommendations, alongside a comprehensive set of brand guidelines allow WWT to maintain their brand identity across their 9 UK location, providing a consistent visitor centre experience.