Services

Brand Development / Brand Management / Copywriting / Illustration / Print & Digital Communications / Advertising / Cafe Design / Visitor Centre Marketing

Challenges

To build and manage a communication approach that will express the importance of conservation through a distinctive tone of voice, unique imagery, motivating advertising with an engaging message at every touch point with the organisation.

WWT_PORT_SQ_Logo

Background

Wetlands are the primary source of drinking water for people and wildlife. They connect us with nature. The Wildfowl and Wetlands Trust has a mission to communicate the importance of ‘wetlands for life’ throughout their brand story.

 

Approach

To create a symbol for conservation that would herald a memorable and relevant brand identity. This was expanded into a communications strategy, built around the unique experience of getting closer to nature.

 

WWT_PORT_SQ_Approach
WWT_PORT_FULL_Solution

Solution

A broader, family friendly advertising campaign was created to attract higher visitor numbers. A disciplined employment of brand guidelines ensured that media was implemented to match the energised tone of voice, adding fun and involvement into the conservation story.

Results

– Increased brand awareness
– Higher number of new paying visitors
– Paying visitor targets exceeded

WWT_PORT_FULL_Leaflets
WWT_PORT_SQ_Illustration
WWT_PORT_SQ_Book1
WWT_PORT_SQ_Book2
WWT_PORT_SQ_Book4

The Kingfisher Kitchen

At WWT Castle Espie Wetland Centre, the Kingfisher Kitchen is a hidden gem with unrivalled and uninterrupted views of the wonderful wildlife and lake across to Scrabo Tower. The Kingfisher Kitchen was created for Castle Espie to increase the current visitor offering with a peaceful and relaxing space to enjoy a cup of tea and a delicious bite to eat.

Following it’s success and client satisfaction, we were commissioned to extend the design and identity to the flagship wetland centre at Slimbridge.

WWT_PORT_SQ_Solution
WWT_PORT_FULL_GreatFood
WWT_PORT_SQ_Menu
WWT_PORT_SQ_Unifrom
WWT_PORT_SQ_Banners
WWT_PORT_SQ_Merch
WWT_PORT_FULL_Lego

Control

Ongoing brand development consultation and recommendations, alongside a comprehensive set of brand guidelines allow WWT to maintain their brand identity across their 9 UK location, providing a consistent visitor centre experience.

WWT_PORT_SQ_GuidelinesCover
WWT_PORT_SQ_Guidelines1
WWT_PORT_SQ_Guidelines2
WWT_PORT_SQ_Guidelines3
WWT_PORT_SQ_Guidelines4