Campaign Identity / Implementation
To position Bond Dickinson as the thought leaders in understanding the change in business collaborations, how they occur and the important trends to observe, enabling Bond Dickinson to act as the most equipped legal firm for business undertaking such changes
Sandy Wilson, Bond Dickinson
“We value the questioning yet extremely positive attitude on offer, together with the top creativity that Smith & Milton delivers”
We took the core elements of the Bond Dickinson brand equity and creatively developed them into a enhanced campaign identity. This worked to underpin and communicate the report content and intention, whilst maintaining the core brand values
Creating a new campaign identity enabled the client to obtain stand out in various industry specific markets. This re-engaged and re-invigorated their current and prospective client’s. It communicated a belief in their core capabilities and expertise, whilst encouraging competitors and clients to consider and understand the changing trends in business-to-business collaborations.